British Music Embassy

The British Music Embassy is back at SXSW Sydney 2024! Supported by British COuncil, The BPI, The Department for Business and Trade and British Underground.

Experience the UK’s hottest musical exports at the Lansdowne Hotel, Oct 16-19. The stellar lineup showcases the best of British-based talent: From DellaXOZ’s infectious Gen Z indie pop to Joel Sunny’s viral violin sensations. Don’t miss Jeshi’s raw MC skills, FaceSoul’s soulful artistry, and Submerse’s electronic mastery.

We’re also thrilled to present Moonchild Sanelly’s electrifying future-ghetto-funk and Pyra’s unique brand of ‘dystopian pop’, both making waves in the British music scene with their groundbreaking sounds.

BME and SXSW Sydney will also host two talks centered on the convergence of music and technology – “Edge of the Future: Music x AI” and “New Voices in Arts and Technology”, exploring the UK’s cutting-edge innovations in music and tech.

Be part of this unmissable British cultural showcase.

Performances
  • British Music Embassy at The Landsdown Hotel - Day 1
    Performances
    7:30pm - Joel Sunny
    8:30pm - Sarah Meth (UK)
    9:30pm - Jeshi (UK)
    10:30pm - Special Feelings
    11:30pm - TBC

    Location:

    The Landsdown Hotel
    2-6 City Rd, Chippendale NSW 2008

  • British Music Embassy at The Landsdown Hotel - Day 2
    Performances
    Panels:
    1:30pm - New Voices in Arts and Technology

    How do opportunities at the intersection of arts and technology open up the space for new and independent voices? This conversation will explore how arts and technology and immersive storytelling is creating global impact across arts and culture. Investing in independent arts and technology innovation and research can strengthen proven community-building strategies as well as create exciting collaborative and innovative work. With insights into cutting-edge immersive technologies and recent case-studies this is a clarion call for fostering vibrant creative environments and actionable strategies to cultivate collective creativity with the widest possible communities.

    Moderator: Nick Kwek, Technology Journalist (UK)
    Speakers: Marc Boothe, B3 Media (UK), Sarah Ticho, Hatsumi (UK), Kartini Ludwig, Kopi Su Studio (AU)

    3:30pm Edge of the Future: Music x AI

    Artists, musicians and composers are increasingly working with Artificial Intelligence as a creative tool for music. We explore in this panel what the impact is of AI on music making and if it can be an asset as well as a threat to artists' livelihoods. With notions around authenticity being integral to music, how is AI’s role in music making understood by artists, programmers and curators of music across the UK and Australia.

    Moderator: Becci Scotcher – PRS Foundation (UK)
    Speakers: Pyra – Musician (UK), Jemma Cole – Soft Centre (AU), Salllvage (Rowan Savage) – Musician (AU)

    Showcases:
    7:30pm - Pyra (UK)
    8:30pm - Yung D3mz
    9:30pm - Facesoul (UK)
    10:30pm - The Lottery Winners (UK)
    11:30pm - Enny (UK)

    Location:

    The Landsdown Hotel
    2-6 City Rd, Chippendale NSW 2008

  • British Music Embassy at The Landsdown Hotel - Day 3
    Performances
    7:30pm - Elizabeth M Drummond
    8:30pm - TBC
    9:30pm - DEVAURA
    10:30pm - O. (UK)
    11:30pm - Moonchild Sanelly

    Location:

    The Landsdown Hotel
    2-6 City Rd, Chippendale NSW 2008