3 of the 6 UK music creators showcasing at the British Music Embassy in SXSW Sydney 2025 receive support through PRS Foundation’s International Showcase Fund
- Supported artists across the UK include Freak Slug, jasmine.4. t. & DoomCannon
PRS Foundation, the UK’s leading charitable funder of new music and talent development, announces today the 3 UK artists receiving support through the International Showcase Fund to attend SXSW festival in Sydney, Australia from 13th October 2025.
The artists receiving support to showcase are at the British Music Embassy (The Lansdowne Hotel, 2-6 City Road Chippendale):
- Freak Slug – Thursday 16th October 2025
- Jasmine.4.t. – Friday 17th October 2025
- DoomCannon – Friday 17th October 2025
Other UK artists performing at the British Music Embassy include:
- Black Dhalia – Wednesday 15th October 2025
- Humane the Moon – Thursday 16th October 2025
- The Valla – Friday 17th October 2025
UK Based Music Showcase Presenters at SXSW Sydney include:
- British Music Embassy: Wednesday 15th – Friday 17th October 2025 with performances starting from 7:00pm
- Jazz re:freshed | Outernational: Friday 17th October 2025 with
sessions starting from 2:00pm including Exploring the rise of UK Jazz and the Jazz re:freshed mixer from 3:00pm.
All International Showcase Fund artists will additionally be listed on UK Sounds, the collaborative initiative led by PRS Foundation in partnership with several music export organisations and partners in the UK. Head to the festival page on UK Sounds to get further information on the artists at the conference:
The International Showcase Fund is run by PRS Foundation in partnership with Department for Business and Trade, Arts Council England, British Underground, Musicians’ Union, Creative Scotland, PPL, Wales Arts International, Arts Council of Northern Ireland and British Council. It offers vital and timely support for artists to take their first steps into international territories by enabling them to perform at key showcasing festivals and conferences such as SXSW, Reeperbahn Festival, Zandari Festa, Womex, Africa Rising, Eurosonic, Jazzahead! and MUTEK which attract thousands of people working in the music industry from every corner of the globe.
In the fund’s 5-year report spanning 2019-2024 the International Showcase Fund helped generate £6.7 million for the UK music industry and UK economy and for every £1 of the UK Government’s contribution to the fund, music creators generated £26.90 in total revenues.
Find out more about the International Showcase Fund on the PRS Foundation website